Cyber-shot® 12.1 Megapixel 4X Optical Zoom Digital Camera - Blue
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Sony Cyber-shot DSC-W230/L - Digital camera - compact - 12.1 Mpix - optical zoom: 4 x - supported memory: MS Duo, MS PRO Duo - blue
Enter the world of digital photography with this impressive all-around performer. The DSC-W230 Cyber-shot digital camera combines point-and-shoot ease with a host of advanced features in a sophisticated, compact body. A 12.1 megapixel image sensor and a Carl Zeiss 4x optical zoom lens offer ultra-crisp shots and quality close-ups. Not sure which mode is best for your shot? Intelligent Scene Recognition automatically detects the surroundings and adjusts the settings for you. Face Detection capture faces with natural skin tones, while Smile Shutter" technology capture a smile the moment it happens. To minimize blurry photos, Optical SteadyShot image stabilization is included for great-looking pictures. You can even hook your camera up to a compatible HDTV and show off your shots on the big screen in high definition.
- 12.1 megapixel Super HAD CCD image sensor
A powerful 12.1 megapixel 1/2.3” Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1 megapixels, you can create stunning, photo-quality prints up to A3+ size, or crop your images and still come away with high resolution shots.
- Carl Zeiss Vario-Tessar lens with 4x optical zoom
The professional-quality Carl Zeiss Vario-Tessar 4x optical zoom lens brings distant subjects closer for great outdoor, sports, and travel photos.
- 30mm wide angle lens
A wide angle lens shows more of the scene you're shooting, helping you capture more complete images when shooting indoor group portraits, expansive landscapes, or architectural scenes.
- 3.0" Clear Photo LCD display (230k pixels)
Generous 3.0" Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.
- BIONZ image processor:
The BIONZ image processor delivers the high resolution and fast performance you expect from a Sony digital camera.
- Auto mode
Auto mode automatically adjusts exposure and white balance settings for better pictures, and can be enhanced further with a simple change in the settings menu. When Intelligent Scene Recognition (iSCN) and Face Detection are activated in Auto Mode, the camera goes a step further, automatically adjusting to scene conditions and capturing faces naturally. Whether you're shooting landscapes, capturing playground action, or taking pictures at a birthday party or wedding shower, the intuitive Auto Mode will optimize your camera's settings to help ensure you come away with a great shot.
- Intelligent Scene Recognition
Intelligent Scene Recognition (iSCN) mode automatically detects five different types of scenes conditions (Backlight, Backlight Portrait, Twilight, Twilight Portrait, and Twilight using a Tripod) and within 1/30th of a second selects the appropriate camera settings:. iSCN has 2 modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advance Mode, the camera takes a photo with the standard automatic settings and, in difficult lighting (low light or back light) immediately takes a second photo with optimized setting so you can chose which to keep.
- Face detection technology
Face detection technology detects up to eight individual faces and controls flash, focus, exposure, and white balance to deliver accurate, natural skin tones with reduced red-eye for beautiful images of family and friends. Face Detection technology can even distinguish between children and adults, so you can prioritize the camera's focus on children in the scene for clear images of their memorable moments.
- Smile Shutter technology
The popular Smile Shutter technology automatically detects and captures a smiling face. Simply activate by pressing the Smile Shutter button and the camera will capture a smile the moment it happens. You can also select subject priority (Adult or Child Priority or touch subject on screen) and indicate the degree of Smile Detection Sensitivity to high (small smile), medium (laugh) or low (grin). Smile Shutter also makes a great substitute for the self timer. Just smile once everyone is ready, and the camera will automatically capture the shot.
- Double Anti-blur solution
The combination of optical SteadyShot image stabilization and High ISO sensitivity helps compensate for shaky hands, minimizes blur, and allows flash-free shooting to preserve the mood.
- Optical SteadyShot image stabilization:
Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality.
- High sensitivity mode (ISO 3200)
High ISO allows for faster shutter speed, so you can take photos indoors or in low light without the need for a flash. In addition to High Sensitivity Mode (ISO), you can select up to eight ISO settings (Auto, 100, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity to your shooting conditions.
- Convenient photo modes
Choose from 14 convenient photo modes to quickly adjust for specific shooting conditions. Photo modes include Auto, Program Auto, Easy Shooting, and Scene Selection such as Smile Shutter, High Sensitivity, Landscape, Soft Snap, Twilight Portrait, Twilight, Beach, Snow, Fireworks, Underwater and Gourmet Mode. Gourmet Mode lets you capture mouth-watering culinary creations with all the color and clarity of images you see in gourmet magazines.
- Easy shooting mode
With easy shooting mode, even beginners can take great photos. In easy shooting mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings so you can just take the photo without worrying about settings.
- Dynamic Range Optimizer standard and plus
Dynamic Range Optimizer (DRO) standard and plus uses a sophisticated algorithm to determine the best exposure and contrast settings for almost any shooting environment. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.
- Function guide
This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen.
- MPEG Movie VX fine mode
Capture VX Fine (640 x 480) audio/video clips at a high frame rate. The maximum length of time you can shoot continuously is approximately 10 minutes.
- 16:9 high resolution mode
Using the 16:9 high resolution mode, you can record high resolution images in the 16:9 aspect ratio favored by HDTVs. This setting is ideal if you plan to view your images on a compatible HDTV and invite friends and family members over for a slideshow.
- Stamina Battery Power
Provides extended battery life and shooting capacity when using a fully-charged lithium-ion battery. The included battery supports up to 370 shots.
- In-camera retouching tools
Retouch and enhance your photos on the go with in-camera trimming and Red-Eye Correction functions.
- PhotoTV HD
Bring your photos to life and enjoy highly detailed, Full HD 1920 x 1080 images with PhotoTV HD-capable Sony BRAVIA HDTVs5. PhotoTV HD fine tunes settings on your HDTV, such as sharpness, gradation, and color to display images that look more like actual printed photos.
- PHOTOMUSIC feature
PHOTOMUSIC combines images with music to produce fun and entertaining slide shows. The five standard visual effects (Simple, Basic, Nostalgic, Active, and Stylish) are supplemented with three face priority effects.