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Sony Compact Zoom Digital Camera 16.1-Megapixel DSC-W730 Silver

Item: 41397 | Model: DSCW730

Sony Compact Zoom Digital Camera 16.1-Megapixel DSC-W730 Silver


Sony Compact Zoom Digital Camera 16.1-Megapixel DSC-W730 Silver Sony Compact Zoom Digital Camera 16.1-Megapixel DSC-W730 Silver Sony Compact Zoom Digital Camera 16.1-Megapixel DSC-W730 Silver Sony Compact Zoom Digital Camera 16.1-Megapixel DSC-W730 Silver Sony Compact Zoom Digital Camera 16.1-Megapixel DSC-W730 Silver Sony Compact Zoom Digital Camera 16.1-Megapixel DSC-W730 Silver Sony Compact Zoom Digital Camera 16.1-Megapixel DSC-W730 Silver Sony Compact Zoom Digital Camera 16.1-Megapixel DSC-W730 Silver Sony Compact Zoom Digital Camera 16.1-Megapixel DSC-W730 Silver Sony Compact Zoom Digital Camera 16.1-Megapixel DSC-W730 Silver




Get Pocket-Sized Picture Power with the Sony 16.1mp Compact Zoom Digital Camera This pocket-sized Sony compact zoom digital camera 16.1-megapixel DSC goes where you go and gets great shots at the click of a button. Featuring an 8x optical zoom and 16.1 megapixels, you'll capture clear, focused, detailed photos. Ditch the tripod for Optical SteadyShot image stabilization. You'll get sharp pictures even when you're on the move. In 720p mp4 movie mode, the camera shoots 1280 x 720 high-definition movies and files them in manageable pieces for easy transfer to your desktop or to upload online. Enhance your photos with Picture Effect - edit skin tones, whiten teeth and brighten landscapes. Focus on up to eight faces with the Sony 16.1mp compact zoom digital camera , so everyone in your photo looks like the star. Perfect for capturing precious moments, press the Smile Shutter to catch smiles the moment they happen. Use intelligent auto mode to take advantage of the full range of autofocus technology on this camera in any lighting or setting. The 2.7-inch LCD display is easy to see, even in bright sunlight, so you can capture just what you see. The amazingly easy-to-use camera that slips right in your pocket—with an 8x optical zoom, 16.1MP photos and beautifully-detailed HD videos. Pics stay clearer, even with shaky hands thanks to Optical SteadyShot™ image stabilization. Enhance your images with built-in effects that adjust skin tone and texture, or even whiten teeth.

  • Optical SteadyShot image Stabilization with 2-way Active Mode
    Sony's Active Mode image stabilization gives you the freedom to shoot movies even while walking or running. 2-way Active Mode corrects for both vertical and horizontal motion.
  • 720p MP4 HD Movie Mode
    In 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps. Create high quality movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac computer. Once transferred to your computer and connected to the internet, you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket and YouTube .
  • Creative shooting with Picture and Beauty effects
    Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by heightening mood and emphasizing certain attributes. Beauty Effects allows edits to skin tones, skin smoothing, shine removal, eye widening, and teeth whitening. Beauty Effects can be combined to further enhance the image.
  • Advanced Flash illuminates distant subjects
    Advanced Flash allows you to shoot bright, beautifully lit photos. The built in flash reaches farther resulting in brighter subjects in dimly lit rooms or outdoors in the evening.
  • Intelligent Auto Mode
    Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting in clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower or an indoor birthday party; all result in clear images without leaving auto mode.
  • Sweep Panorama mode (up to 360°)
    Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and up to 360° full circle, the camera can take a variety of panoramic shots. Now capturing wide landscapes is as easy as press and sweep.
  • Face Detection technology
    Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.
  • Smile Shutter technology
    Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

Specifications & Dimensions

Magnification, Optical Zoom:

Microphone Built-in:
Shutter Speed:
iAuto (2" - 1/1,600) / Program Auto (1" - 1/1,600)
Additional Features:
Red eye reduction
Aperture Opening:
f3.3 - 6.3
Wrist Strap Included:
Sensor Type:
Image Sensor Size:
Image File Format:
Output Type:
USB 2.0

Included with Item:
Flash Type:

Continuous Shooting Speed:
1 frame per second

Height (in.):
Width (in.):
White Balance Presets:
9 modes

LCD Screen Size:
2.7 to 2.9 in.

General Features:
AC Cord:

Dimensions and Capacity:
Battery Type:
Sony NP-BN

Product Overview:
Shooting Modes:
Landscape, night portrait, pet, soft snap, night scene, beach, snow, high sensitivity, soft skin, gourmet
AE/AF Control - General:
Subject-tracking AF
AV Interfaces - General:
Composite video/audio
Additional Features - Additional Features:
USB 2.0 compatibility, built-in speaker, RGB primary color filter, auto power save, DPOF support, display brightness control, digital image rotation, PRINT Image Matching, camera orientation detection, cropping an image, 720p HD movie recording, Intellige
Auto Focus - General:
TTL contrast detection
Battery Life Details - Battery:
Photo shooting - 220 shots
Connector Type - Connections:
Hi-Speed USB ¦ Composite video/audio output
Depth - Dimensions & Weight:
0.9 in
Digital Video Format - General:
Digital Zoom - General:
4 x
Display Features - Display:
Effective Flash Range - Camera Flash:
1 ft - 9 ft : ISO auto ( wide lens ) ¦ 5 ft - 6.6 ft : ISO auto ( tele lens ) ¦ 17.4 ft : ISO 3200 ( wide lens ) ¦ 11 ft : ISO 3200 ( tele lens )
Effective Sensor Resolution - General:
16,100,000 pixels
Enclosure Color - General:
Exposure Compensation - Exposure & White Balance:
±2 EV range, in 1/3 EV steps
Exposure Metering - Exposure & White Balance:
Multi-segment, center-weighted, spot
Exposure Modes - Exposure & White Balance:
Program, automatic
Face Detection - General:
Automatic Face Tracking technology, Blink Detection technology, Smile Shutter, Child Priority, Adult Priority
Features - Camera Flash:
AF illuminator
Features - Lens System:
Built-in lens shield, aspherical lens
Flash Modes - Camera Flash:
Fill-in mode, slow synchro, auto mode, flash OFF mode, red-eye reduction
Focal Length Equivalent to 35mm Camera - Lens System:
25 - 200mm
Focus Adjustment - Lens System:
Height - Dimensions & Weight:
2.1 in
Image Recording Format - General:
Image Stabilizer - General:
Optical (Steady Shot with 2-way Active Mode)
Image Storage - Memory / Storage:
JPEG 4608 x 3456 ¦ JPEG 4608 x 2592 ¦ JPEG 3648 x 2736 ¦ JPEG 2592 x 1944 ¦ JPEG 2304 x 1728 ¦ JPEG 1920 x 1080
Lens Construction - Lens System:
7 groups / 8 elements
Light Sensitivity - Exposure & White Balance:
ISO 100, ISO 800, ISO 400, ISO 200, ISO 80, ISO 1600, ISO 3200, ISO auto
Max Operating Temperature - Environmental Parameters:
104 °F
Max Shutter Speed - Exposure & White Balance:
1/1600 sec
Max Video Resolution - General:
1280 x 720
Microphone Operation Mode - Microphone:
Min Focus Distance - Lens System:
2 in
Min Focus Range - Lens System:
2 in
Min Operating Temperature - Environmental Parameters:
32 °F
Min Shutter Speed - Exposure & White Balance:
2 sec
Optical Sensor Type - General:
Optical Zoom - General:
8 x
Peripheral Devices - System Requirements for PC Connection:
USB port
Product Type - General:
Digital camera - compact
Resolution - Display:
230,400 pixels
Sensor Resolution - General:
16.1 Megapixel
Software - Software:
Sony PlayMemories Home
Special Effects - Exposure & White Balance:
Partial color, Toy camera, Pop Color, Soft High-key
Supported Memory Cards - Memory / Storage:
Memory Stick Duo, SD Memory Card, Memory Stick PRO Duo, SDXC Memory Card, Memory Stick PRO Duo Mark2, SDHC Memory Card, Memory Stick PRO-HG Duo
Total Pixels - General:
16,400,000 pixels
Type - Display:
2.7" LCD display
Type - Lens System:
Carl Zeiss 8 x zoom lens - 4.5 - 36 mm - f/3.3-6.3
Video Capture - Memory / Storage:
H.264 - 1280 x 720 - 30 fps - 9Mbps ¦ H.264 - 1280 x 720 - 30 fps - 6Mbps ¦ H.264 - 640 x 480 - 30 fps - 3Mbps
Weight - Dimensions & Weight:
3.7 oz
White Balance - Exposure & White Balance:
Custom, automatic, presets
White Balance Presets - Exposure & White Balance:
Incandescent, cloudy, flash, daylight, fluorescent light (cool white), fluorescent light (daylight), fluorescent light (warm white)
Width - Dimensions & Weight:
3.7 in
Zoom Adjustment - Lens System:
Motorized drive
Product Bundle:
Image Processor:
Optical Zoom:
9x or less
Supported Memory Cards:
Memory Stick PRO Duo card, SD card
Image Stabilization:
Item Weight (lbs.):
Accessories Included:
AC power adapter, wrist strap, video / audio / USB cable
Magnification, Digital Zoom:
Maximum Screen Resolution:
4608 x 2592
Depth (in.):
Viewfinder Type:

Self-Timer Time:
2 or 10 seconds

Image Capture:
Video Recording:

Warranties & Coverage:
General Warranty:
Limited warranty - parts and labor - 1 year
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